Nibbler SEO audit for www.iss-shipping.com
Summary
Overall9.1
The overall score for this website.
Accessibility9.6
How accessible the website is to mobile and disabled users.
The following tests contribute to this score:
Experience8.8
How satisfying the website is likely to be for users.
The following tests contribute to this score:
Marketing9.5
How well marketed, and popular the website is.
The following tests contribute to this score:
Technology9.0
How well designed and built the website is.
The following tests contribute to this score:
Nibbler tested a sample of 5 pages from this website at 06:32 on 2 May 2024 (BST).
Top priorities for website improvement
- Consider shortening long anchor text. (read more)
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets. (read more)
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS. (read more)
Printability0.0
0% of pages are optimised for printing
- 5 pages of this website do not appear to be optimised for printing (using CSS).
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Print optimised pages
Page Print www.iss-shipping.com/ Not detected www.iss-shipping.com/about/ Not detected www.iss-shipping.com/about/.../ Not detected www.iss-shipping.com/about/.../ Not detected www.iss-shipping.com/about/.../ Not detected
- Add printable stylesheets for all pages, wherever possible. In most cases, websites can share printable stylesheets over many or all pages, as with screen-based stylesheets.
Media specific CSS detected
Internal links7.3
- 5 links use text that is too long. Links should describe what they link to briefly. Linking a long block of text usually indicates an attempt to trick search engines into ranking those keywords highly (a strategy which does not work). Long linked blocks of text are also harder for people to scan.
- Consider shortening long anchor text.
Overly long link text
Link URL Link text Page URL www.iss-shipping.com/services/port-agency Port Agency Services designed specifically around the needs of our customers, including full port agency, crew logistics, husbandry, dry docking, and more www.iss-shipping.com/about/ www.iss-shipping.com/services/digital-solutions Digital Solutions Control, visibility and transparency of your entire port call operation through an intuitive digital platform. Plan and track your cargo and vessel. www.iss-shipping.com/about/ www.iss-shipping.com/services/marine-services Marine Services Specialist support when you need it most, including machinery, survey and inspection, project management and handling of spare parts and consumables. www.iss-shipping.com/about/ www.iss-shipping.com/about/history History From 1847, through to today, we’ve been at the forefront of shipping services, maintaining a vanguard spirit to the changes the industry has witnessed www.iss-shipping.com/about/.../ www.iss-shipping.com/about/team Team United by common goals and shared values, we harness the passion, commitment and expertise to deliver the exceptional service our customers deserve. www.iss-shipping.com/about/.../
- Consider shortening long anchor text.
- 35 links have no text describing their destination. Links on a page should describe their destination for the benefit of both screen readers and search engine spiders.
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Empty link text
- Add meaningful anchor text that describes the link's destination. If the link contains an image, ensure you have provided alt text.
Images8.2
92% of images have a clearly defined size
110 images are being resized by the browser
- Some images (8.0%) don't have defined sizes using width and height attributes in the HTML. These attributes are optional, but strongly recommended as they help the browser arrange the page more quickly.
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
Non Explicitly Sized Images
- Add width and height attributes to all image tags. The width and height you specify should be the same as the source image. If you want to resize an image in the browser, use CSS.
- 110 images are being stretched in the browser.
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Stretched Images
- The width and height you specify in an image tag should be the same as the source image. If you want to resize an image in the browser, use the CSS width and height properties.
Amount of content9.1
Rendering Chart...
- This website has an average of 694 words per page. The amount of content on a website has been shown to correlate with its search engine ranking.
Amount of content discovered
| Page | Characters | Words |
| www.iss-shipping.com/ | 4183 | 639 |
| www.iss-shipping.com/about/ | 3377 | 503 |
| www.iss-shipping.com/about/.../ | 4224 | 649 |
| www.iss-shipping.com/about/.../ | 2683 | 394 |
| www.iss-shipping.com/about/.../ | 8431 | 1283 |
Mobile10.0
- All of this website appears to be optimised for viewing on a mobile phone or a tablet.
Media specific CSS detected
Server behaviour10.0
404 page
Compression
- This website handles missing pages correctly by sending a 404 HTTP status code.
- This website was served with GZIP encoding. This is very good because it reduces the loading time of a web page.
- This website follows the best practice of using a permanent (HTTP 301) redirect between URLs with/without trailing slashes. This is ideal.
- This website follows the best practice of using a permanent (HTTP 301) redirect from http://iss-shipping.com to http://www.iss-shipping.com. This is ideal.
Analytics10.0
100% of pages use analytics
Google Tag Manager
- Every page in this website is using Google Tag Manager. This is excellent and should allow for a complete analysis of visitor behaviour.
Page titles10.0
100% of pages have defined titles
0% of page titles are weak
- All pages were found to use page titles appropriately. Page titles appear in search results and at the top of the browser's window when visiting the site. Appropriate page titles are particularly important for search engine optimisation.
Headings10.0
- All pages were found to use defined headings. This is excellent as it allows visitors and search engines to summarise the content of webpages quickly. Correctly defined headings aid accessibility and are particularly important for search engine optimisation.
Page headings detail
Meta tags10.0
This is how this website will look in Google search listings:
Inchcape Shipping Services – Connect to a Smoother, Smarter Ocean | ...
www.iss-shipping.com/
Inchcape offers a full range of port agency, marine and survey services, delivered safely and with a consistent commitment to exceptional service, and transparency in ...
- All pages were found to include a meta description. This is good because search engines (like Google) show this text in search result pages.
Meta Tags (name attribute)
| Page URL | Name | Content |
| www.iss-shipping.com/ | viewport | width=device-width, initial-scale=1 |
| www.iss-shipping.com/ | description | Inchcape offers a full range of port agency, marine and survey services, delivered safely and with a consistent commitment to exceptional service, and transparency in over 60 countries across in the world. |
| www.iss-shipping.com/ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.iss-shipping.com/ | twitter:card | summary_large_image |
| www.iss-shipping.com/ | twitter:title | Inchcape Shipping Services – Connect to a Smoother, Smarter Ocean | In |
| www.iss-shipping.com/ | twitter:description | Inchcape offers a full range of port agency, marine and survey services, delivered safely and with a consistent commitment to exceptional service, and transparency in over 60 countries across in the world. |
| www.iss-shipping.com/ | twitter:site | @Inchcape_SS |
| www.iss-shipping.com/ | twitter:creator | @Inchcape_SS |
| www.iss-shipping.com/ | twitter:label1 | Written by |
| www.iss-shipping.com/ | twitter:data1 | dj-admin |
| www.iss-shipping.com/ | twitter:label2 | Time to read |
| www.iss-shipping.com/ | twitter:data2 | Less than a minute |
| www.iss-shipping.com/ | google-site-verification | H_y81BnNxXKnXJylwcd7M82RrvX1PfwdUdEHNVLadhE |
| www.iss-shipping.com/ | msapplication-tileimage | https://www.iss-shipping.com/wp-content/uploads/2022/05/cropped-Favicon-bg-270x270.png |
| www.iss-shipping.com/about/ | viewport | width=device-width, initial-scale=1 |
| www.iss-shipping.com/about/ | description | About Inchcape Shipping Services, the power of a global network. Vision, Mission and Values. |
| www.iss-shipping.com/about/ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.iss-shipping.com/about/ | twitter:card | summary_large_image |
| www.iss-shipping.com/about/ | twitter:title | Inchcape Shipping Services – Learn more about us. |
| www.iss-shipping.com/about/ | twitter:description | About Inchcape Shipping Services, the power of a global network. Vision, Mission and Values. |
| www.iss-shipping.com/about/ | twitter:site | @Inchcape_SS |
| www.iss-shipping.com/about/ | twitter:creator | @Inchcape_SS |
| www.iss-shipping.com/about/ | twitter:image | https://www.iss-shipping.com/wp-content/uploads/2022/05/Cover-option-1-1920x1280.jpg |
| www.iss-shipping.com/about/ | twitter:label1 | Time to read |
| www.iss-shipping.com/about/ | twitter:data1 | Less than a minute |
| www.iss-shipping.com/about/ | msapplication-tileimage | https://www.iss-shipping.com/wp-content/uploads/2022/05/cropped-Favicon-bg-270x270.png |
| www.iss-shipping.com/about/.../ | viewport | width=device-width, initial-scale=1 |
| www.iss-shipping.com/about/.../ | description | People are at the core of our business. United by common goals and shared values, we harness the passion and expertise to deliver the exceptional service our customers deserve. |
| www.iss-shipping.com/about/.../ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.iss-shipping.com/about/.../ | twitter:card | summary_large_image |
| www.iss-shipping.com/about/.../ | twitter:title | Inchcape Shipping Services – Meet our leaders |
| www.iss-shipping.com/about/.../ | twitter:description | People are at the core of our business. United by common goals and shared values, we harness the passion and expertise to deliver the exceptional service our customers deserve. |
| www.iss-shipping.com/about/.../ | twitter:site | @Inchcape_SS |
| www.iss-shipping.com/about/.../ | twitter:creator | @Inchcape_SS |
| www.iss-shipping.com/about/.../ | twitter:label1 | Time to read |
| www.iss-shipping.com/about/.../ | twitter:data1 | Less than a minute |
| www.iss-shipping.com/about/.../ | msapplication-tileimage | https://www.iss-shipping.com/wp-content/uploads/2022/05/cropped-Favicon-bg-270x270.png |
| www.iss-shipping.com/about/.../ | viewport | width=device-width, initial-scale=1 |
| www.iss-shipping.com/about/.../ | description | Services designed exclusively for the needs of our customers, including full cargo agency, crew logistics, husbandry, transits, dry docking, bunker calls, protective agency. |
| www.iss-shipping.com/about/.../ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.iss-shipping.com/about/.../ | twitter:card | summary_large_image |
| www.iss-shipping.com/about/.../ | twitter:title | Inchcape 360: Port and Marine Services |
| www.iss-shipping.com/about/.../ | twitter:description | Services designed exclusively for the needs of our customers, including full cargo agency, crew logistics, husbandry, transits, dry docking, bunker calls, protective agency. |
| www.iss-shipping.com/about/.../ | twitter:site | @Inchcape_SS |
| www.iss-shipping.com/about/.../ | twitter:creator | @Inchcape_SS |
| www.iss-shipping.com/about/.../ | twitter:image | https://www.iss-shipping.com/wp-content/uploads/2022/06/Artboard-1@4x-2-1.png |
| www.iss-shipping.com/about/.../ | twitter:label1 | Time to read |
| www.iss-shipping.com/about/.../ | twitter:data1 | Less than a minute |
| www.iss-shipping.com/about/.../ | msapplication-tileimage | https://www.iss-shipping.com/wp-content/uploads/2022/05/cropped-Favicon-bg-270x270.png |
| www.iss-shipping.com/about/.../ | viewport | width=device-width, initial-scale=1 |
| www.iss-shipping.com/about/.../ | description | Inchcape Shipping Services History. 170 years service to the shipping industry. |
| www.iss-shipping.com/about/.../ | robots | follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large |
| www.iss-shipping.com/about/.../ | twitter:card | summary_large_image |
| www.iss-shipping.com/about/.../ | twitter:title | 175 years of service to the shipping industry | History |
| www.iss-shipping.com/about/.../ | twitter:description | Inchcape Shipping Services History. 170 years service to the shipping industry. |
| www.iss-shipping.com/about/.../ | twitter:site | @Inchcape_SS |
| www.iss-shipping.com/about/.../ | twitter:creator | @Inchcape_SS |
| www.iss-shipping.com/about/.../ | twitter:image | https://www.iss-shipping.com/wp-content/uploads/2022/06/f72xa91iv8u21-1920x972.jpg |
| www.iss-shipping.com/about/.../ | twitter:label1 | Time to read |
| www.iss-shipping.com/about/.../ | twitter:data1 | Less than a minute |
| www.iss-shipping.com/about/.../ | msapplication-tileimage | https://www.iss-shipping.com/wp-content/uploads/2022/05/cropped-Favicon-bg-270x270.png |
URL format10.0
Every URL is well written
- This website uses appropriate web addresses (URLs) throughout. This is excellent and will help search engine placement, usability and the marketability of this website.
Freshness10.0
Last updated May 1, 2024
- It looks like this website was last updated on Wednesday, 1 May 2024. This is good because visitors perceive up-to-date websites as more credible. Websites that are updated regularly are also spidered by search engines more often.
- To find this information we used the last modified dates reported by this website's server in addition to looking for dates written on each page.
All dates found
Twitteri
This website does not appear to be associated with a Twitter account.
- There was a problem checking the Twitter accounts associated with this website.
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